THE POWER OF EDITING – CONTENT CREATOR BUNDLE
The Power of Editing – Content Creator Bundle
Videos with emotion and impact – from the basics to the finishing touches
4-day intensive course – technique & creativity in perfect editing
Whether it’s a corporate clip, social media trailer or image video – strong videos don’t happen by chance. In this compact, practical course, you will not only learn how to use Adobe Premiere Pro safely, but also develop a feel for effective editing, storytelling and audiovisual design.
Mission accomplished – your skills after the course
- In the end, you will independently produce professional, target group-oriented clips – from the first raw material to the finished social media spot.
Key facts – What you will take away from the course
- A confident introduction to Adobe Premiere Pro: You will master all the basics of the software – from importing to exporting.
- Complete editing know-how: You will learn about the entire post-production process – explained in a structured and understandable way.
- Storytelling with image & sound: You understand how to tell content in an exciting way and adapt it to different target groups.
- Technique & creativity combined: You learn not only how to cut, but also why – and achieve real impact.
- Effective workflow for professionals: You know tips & tricks for efficient work, clean structures and professional post-processing.
- Practice-oriented workshop: On the last day of the course you will edit your own clip – with individual, professional feedback.
🎬 The Power of Editing – Your introduction to professional video production!
Learn in just four days how to edit emotional, target group-oriented videos with Adobe Premiere Pro – from the first raw material to the finished social media clip. A perfect combination of technology, storytelling and creativity.
Take your video projects to the next level!
The most important key data at a glance:
- Level: Beginner
- Duration: 4 days
- Appointments: By arrangement
- Location: Face-to-face seminar in the D/A/CH region or live webinar
- Your trainer: Wolfgang A. Hess
The most important tools for effective videos
In our 4-day intensive course “The Power of Editing – Content Creator Bundle” you will learn the perfect combination of technical security and creative design.
Here are the 10 most important tools and techniques that you will master after the course:
- Confident handling of Adobe Premiere Pro: From project start to export – you navigate confidently through the software.
- Professional post-production workflow: Structured work saves you time and increases the quality of your projects.
- Efficient rough cutting techniques: You view, evaluate and cut raw material quickly and precisely.
- Fine editing and image optimization: perfect your clips with trim tools, transitions and targeted colour correction.
- Text design & animations: You use titles, keyframes and motion effects creatively for dynamic videos.
- Sound design made easy: you edit audio, mix the sound and use music to enhance emotions.
- Editing and storytelling: You build exciting stories, precisely tailored to your target group and platform.
- Creative use of effects: You make targeted use of slow motion, speed ramps, overlays and transitions.
- Target group-optimized export: You create custom-fit output formats for YouTube, Instagram, Facebook & Co.
- Practical workshop with feedback: You implement what you have learned directly – with your own project and professional analysis and optimization tips.
Goal achieved – your new skills
After four intensive days, you will not only be technically fit, but also have a new creative mindset for your video productions. In concrete terms, this means
- You will independently edit professional clips that get your message across and reach your target group.
- You think in stories and understand how to create real emotions with editing, images and sound.
- You work faster, more efficiently and with fewer errors – thanks to a tried-and-tested workflow and clever use of shortcuts and structures.
- You implement your creative ideas with confidence, even when the raw material is challenging.
- You increase the impact of your social media, marketing and image videos through targeted design and perfect storytelling.
- You have a first-aid plan for tricky situations in post-production – including tips on plugins and additional tools.
- You start or professionalize your own video practice – with more self-confidence, technical know-how and creative ease.
Conclusion
You leave the course not only with a finished clip, but with the skills to regularly produce effective videos – whether for social media, corporate communications or your own projects.
You can find all the details about the course in the course facts!
COURSE FACTS
Contents
Agenda – Your journey through 4 intensive course days
Premiere Pro: Basics & getting started with post-production
Focus: Introduction to Adobe Premiere Pro, project structure, rough cut, basic knowledge of video formats
- Overview of the user interface and the operating concept of Adobe Premiere Pro
- Introduction to common video formats, codecs and their areas of application
- Creating and structuring a new project – how to create an overview and order right from the start
- Media import via the Media Browser: Tips for efficient file management
- Introduction to sequence settings: How to find the right parameters for your material
- Viewing and organizing video material: Evaluating and preparing clips
- Working with the source and program monitor: How to maintain an overview of the editing process
- Editing techniques for the rough cut: Setting in and out points, adding clips to the timeline, using different editing tools
- The most important shortcuts for efficient working
Fine editing, effects & export for all channels
Focus: Image and sound editing, effects, simple animations, export formats
- Cut refinement with trim tools: Precisely set and optimize cuts
- Use transitions and fades in a targeted manner: Control rhythm, mood and narrative flow
- Working with titles and the Essential Graphics Panel: using texts correctly as design elements
- Color correction with the Lumetri Panel: basic color looks, contrast, exposure
- Motion effects: Effectively incorporate slow motion, fast motion and still images
- Introduction to keyframe animations: Bringing movement into the picture
- Sound mixing & sound design with the Essential Sound Panel
- Use of AI functions for image and sound optimization
- Media export: settings for different platforms (YouTube, Instagram, Facebook, etc.)
- Format conversion: 16:9, 9:16, 1:1 – prepare content to suit the target group
Magic in the cut – how material becomes emotion
Editing & storytelling: how good videos are created
Focus: design, narrative structure, editing styles, visual language, dynamics
- Introduction to the world of video editing: What makes a clip exciting and professional?
- Effect of cut types: match cut, jump cut, hard cut – when to use which technique?
- Social storytelling: Which stories ignite in social media channels?
- Target group-oriented editing: How style changes depending on channel and target
- Development of an image clip or social spot: From the concept to the schedule to the shoot
- Continuity & discontinuity: how to create or deliberately interrupt tension
- Image composition in editing: camera movements, axis jumps, composition
- Designing targeted transitions: When effects make sense dramaturgically
- Image effects for dynamization: speed ramps, zooms, overlays
- Interplay of image and music: editing rhythm and emotional timing
Practical workshop & fine-tuning: creating your own clip
Focus: application of what has been learned, practice, feedback, optimization
- Practical project: You edit a social media clip or trailer with given material
- Implementation of the entire workflow: From the rough cut structure to the finishing touches
- Creative use of title graphics, color looks and music
- Analysis & feedback of the resulting clips: What works? What doesn’t? And why?
- First aid kit for challenging raw material: plugins, on-board tools, tricks to improve quality
- Sound design & music rights: What to look out for when using audio
- Extended possibilities: Useful libraries, templates and extensions for more creativity
- Export & format diversity: repeat the best settings for different platforms
- Final round & tips for your own video practice after the course
Accompanying material
- Exercise material during the workshop
- Handout
- Certificate of participation
- Feedback forms for evaluation
Target groups
This course combines technical know-how with creative thinking. You will not only learn how to use Adobe Premiere Pro – you will learn how to create videos that will be seen, understood and remembered.
Target groups:
- Marketing professionals
- Content Creators
- Communication experts
- Beginners in video production
Prerequisites
-
Basic computer skills
-
No prior knowledge of Premiere Pro required
CONTACT
REFERENCES (EXCERPT)
Wolfgang A. Hess Media Innovations
Nördliche Münchner Straße 2A
82031 Grünwald
+49 (0)89 998 07 998
mail@wolfganghess.de