KI CONTINUING EDUCATION PROGRAM I
You will achieve these learning objectives:
- Two-day training course on AI tools such as Midjourney, Luma Dream Machine, Runway & KREA.AI
- In the four modules of the advanced training program I, you will learn how to optimize and expand your existing and familiar workflows in Photoshop, After Effects, Premiere, etc. with the possibilities of current AI tools in a practical way.
- If you are a video creator, designer or graphic designer and want to optimize your workflows with the new possibilities of AI support, this workshop series is just right for you.
- You will receive numerous practical tips and tricks for the professional use of the latest AI tools.
- You will benefit from many workflow tips and learn how to prompt in the respective tools in order to achieve optimum results.
The most important key data at a glance:
- Level: Beginner
- Duration: 2 days
- Course language: German
- Location: Face-to-face seminar in the D/A/CH region or live webinar
- Formats: Company training, open training, individual training, teaching assignment
- Your trainer: AI expert from the trainer team of Wolfgang A. Heß Media Innovations
COURSE FACTS
Contents
Module 1: Midjourney
Midjourney is an advanced AI tool and pioneer in the creation of photorealistic images, artworks and designs through the input of text descriptions. It is ideal for artists, designers and creatives who want to visualize their ideas quickly and easily, yet in high quality.
Participants will learn how to systematically create text descriptions in order to generate high-quality photos, designs and artwork in a targeted manner. They will learn how to adapt and optimize the results to achieve the desired images:
- Different ways of systematically writing prompts
- Goal-oriented work with Midjourney
- Practical application: creating graphic elements, midjourney as a source of inspiration, generating images in the same style/same people (consistency) for storyboard/moodboard creation
- Using Midjourney professionally for the creative workflow
- Midjourney as a basis for further processing generated images in Adobe tools
Module 2: Luma Dream Machine
Luma Dream Machine is an AI tool for creating high-quality and realistic videos using text-to-video and image-to-video.
Image-to-video generation in particular is ahead of other providers in terms of motion control, physical correctness and consistency.
Participants will learn how to use the Luma Dream Machine to generate high-quality videos. The focus will be on image-to-video generation:
- The images created from the Midjourney course can be brought to life here.
- How should still images be processed in order to achieve optimum results in Luma Dream Machine?
Module 3: Runway
Runway is a platform specifically for professional creatives that offers a variety of tools for image, video and audio processing. It is ideal for artists, developers and designers who want to optimize their creative workflow with AI.
Above all, Runway is one of the leading providers of video generation.
Participants will learn how to use Runway to create videos in a professional context.
Video for animatics, B-roll, rough edits.
You will gain insights into the integration of Runway into your existing workflows and projects:
Quick overview of tools: e.g. generating depth information from images and videos for further processing in After Effects / making portraits speak
- Learning objective Focus on video generation via text-to-video
- Generate video with text-to-video
- Generating videos with Image-toVideo
- Targeted “stage directions” to control movement.
Module 4 KREA.ai
KREA AI tool for generating images using text-to-image prompts. The special feature of KREA is that the prompts can be supplemented with your own visual input from familiar software such as Photoshop or Cinema 4D. And in real time. In other words, the user sees the result immediately. This intuitive approach offers a great fun factor.
Participants will learn how to make the most of their familiar software (Photoshop, Paint, After Effects, Cinema 4D, even Word) to generate images with a degree of control. Real-time generation allows participants to give instructions to the trainer on demand. This gives the course a certain hands-on character.
Practical part
Practical exercises for the individual modules are provided.
Accompanying material
- Exercises during the workshop
- Detailed handout
- Certificate of participation
- Feedback forms for evaluation
Target groups
🟡 Target groups for GenAI courses
Generative artificial intelligence is now used in many areas – from creative professions to marketing and product development. Here are the most important target groups for GenAI courses:
🎨 Designers & Creatives
- Creation of AI-generated images, graphics and animations
- Use of AI for concept art, posters, social media content & marketing
📱 Content Creator & Social Media Manager
- Creation of social media posts, thumbnails and stories with AI
- Automation of content generation for platforms such as Instagram, TikTok & YouTube
🖼️ Artists & Illustrators
- Development of your own AI-supported style
- Combining classical art with AI-generated art
🎭 Game designers & animators
- Creation of character designs, textures and environmental graphics
- Use of AI for the optimization of production pipelines
📈 Marketing & advertising professionals
- Creation of campaign images, advertising texts and video content with AI
- Automation of content creation and personalization of content
🎬 Filmmakers & video producers
- Use of AI for storyboarding, scene design and post-production
- Integration of AI-generated effects and animations
📚 Journalists & Copywriters
- Automation of research, text drafts and translations
- Use of AI for personalized content
🚀 Freelancers & self-employed
- Use of AI to expand the product portfolio
- More efficient creation of customer projects through AI
🎓 Students & technology enthusiasts
- Understanding of how Generative AI works
- Preparation for working with AI in creative and technical professions
💼 Entrepreneurs & managers
- Understanding the opportunities and risks of Generative AI in business
- Strategic use of AI to optimize work processes
Prerequisites
🟡 Requirements for GenAI courses
✅ Basic interest in AI and machine learning (No prior technical knowledge required – understanding of how AI works is provided)
✅ Experience with digital tools and platforms (e.g. image editing, word processing, cloud services)
✅ General computer skills (navigating the internet, working with software & platforms)
✅ Basic knowledge of design, content creation or marketing (helpful, but not absolutely necessary)
✅ Openness to creative and technical processes (Experimentation and curiosity are more important than technical knowledge)
💡 No experience with AI yet? No problem! Beginner courses teach the basics of prompting, AI-supported image and text creation as well as the most important tools and platforms.
💡 Already have experience with AI tools? Advanced courses build on existing knowledge and help you develop your skills in areas such as style transfer, fine-tuning, automation and workflow optimization.
CONTACT
REFERENCES (EXCERPT)