THE POWER OF EDITING
Achieve these learning objectives: How to achieve better videos with simple means.
Moving image marketing has now taken on immense importance in the marketing mix.
YouTube is now the second largest search engine on the web and the proportion of videos on the web is increasing massively every day! The more videos there are, the more difficult it is to stand out with your own videos and make a lasting impression.
Well-made videos stand out from the crowd and achieve much higher click rates.
An often underestimated but enormously important component is the professional editing of a video.
This is exactly where this course comes in and shows you how to edit your videos like the pros with Adobe Premiere Pro CC .
Because good editing needs to be learned! In this course, participants will get an overview of how to use Premiere Pro as well as the versatile design options and their mechanisms of action in video editing.
You will edit your own video and match images and music to it.
The focus is on short, promotional videos such as social media clips and trailers. AI is already in use in some areas of Premiere Pro and supports us in essential steps of video editing, such as music editing, color correction, the removal of noise in original sound, transcription and the automatic conversion of videos from 16:9 to 1:1 (square video) or 9:16 (vertical video).
The AI takes the annoying work off our hands, leaving more time for the creative process! This workshop is aimed in particular at employees of media and communication companies, (post) production houses, design studios, consulting firms and marketing, advertising and dialog agencies who want to get more out of their trailers and social media clips in order to achieve a higher click-through rate.
The most important key data at a glance:
- Level: Beginner
- Duration: 2 – 3 days
- Appointments: By arrangement
- Location: Face-to-face seminar in the D/A/CH region or live webinar
- Your trainer: Wolfgang A. Hess
COURSE FACTS
Contents
1. theoretical partBasics and cutting tools
- Create project
- Project templates
- Collaborative workflows with Productions
- Workspaces & integration of panels
- Import material
- Sequence settings
- Rough cut
- Fine cut and trim tools
- Useful shortcuts
Advanced and AI-based features
- Transcription (AI)
- Text-based editing (AI)
- Scene processing recognition (AI)
- Sound editing and mixing
- Remix (AI)
- Essential Sound
- Auto-tagging of clips (AI)
- Improve language (AI)
- Reduce noise (AI)
- Sound mixing and audio ducking
Image post-processing
- Master clip effects
- Masking effects
- Tracking of masks
- Sharpener / Blur
- Curvature stabilization
- Speed effects
- Time Ramps
- Setting levels
- Animations
- Management of securities
Transitions
- Image transitions
- Sound fades
- FX presets (In/Out), e.g. for seamless transitions
- Transitions via MOGRTs (overlay)
- Transitions via MOGRTs (Media Replacement)
- Adobe Stock for MOGRTs
Color correction
- Auto Color (AI)
- Simple color correction
- Color matching (AI for face recognition)
- Secondary color correction / hue saturation curves
- Masking
- Color space management
- Application of LUTs
Title
- Automatic subtitles
- Text tool
- MOGRTs
- Data-driven MOGRTs and automation
- Adobe Fonts
Export
- Auto Reframe (AI)
- Export via Premiere Pro
- Export via Media Encoder
Plugins and extensions2. practical partEditing a social media clip from given raw material
- Apply scene editing recognition to finished edit
- Auto Color & Color Matching with Interview Cams
- Color correction
- Sharpener for second camera
- Timeramps
- Transcription interview
- Adobe Fonts
- Adobe Stock -> MOGRT -> Design Opener with Media Replacement
- Belly band -> MOGRT -> Social Media Lower Third (Adobe Stock)
- Remix
- Social media transitions (MOGRT or FX preset)
- Subtitle
- Packshot from Adobe Firefly as background + MOGRT (optional with media replacement) as foreground
- Suggestions for free MOGRTs for further insertions
Accompanying material
- Exercise material during the workshop
- Handout
- Certificate of participation
- Feedback forms for evaluation
Target groups
- Advanced knowledge of MediaComposer, Final Cut or Premiere Pro
- Basic knowledge of effects editing with Photoshop and After Effects
- Knowledge of image and sound post-processing
Prerequisites
- Knowledge of image and sound post-processing
- Adobe Premiere Pro basics
CONTACT
REFERENCES (EXCERPT)
Wolfgang A. Hess Media Innovations
Nördliche Münchner Straße 2A 82031 Grünwald +49 (0)89 998 07 998 mail@wolfganghess.de