CORPORATE STORYTELLING
You will achieve these learning objectives:
- Apply the golden rules for successful corporate films when designing your own project (corporate video, web business card, image spot, personality clip, etc.)
- Clear concept and simplified script: the focus is on “smart production”
- Efficient and effective conception, production and finalization of a project
- Innovative own project that can quickly generate reach
- Optimal use of Adobe Creative Cloud (Premiere Pro, Media Encoder, Adobe Audition and After Effects if required) for the production of corporate films
- Post-production of a project (rough cut, fine cut, post-processing with effects, grading, font animation, export)
The most important key data at a glance:
- Level: Beginner
- Duration: 6 days
- Appointments: By arrangement
- Location: D/A/CH area
- Your trainer: Wolfgang A. Hess
COURSE FACTS
Contents
In this masterclass you will learn how to produce creative corporate films, movie trailers, image spots and online campaigns successfully and efficiently with the Creative Cloud. In the Masterclass Bootcamp you will gain valuable knowledge about storytelling and receive many tips & tricks from over 30 years of advertising effectiveness research in the areas of classic advertising, cinema trailers and TV trailers.
In this bootcamp, you will develop a specific project and take a finished spot home with you at the end of the course. Real added value for you and your company!
Structure
- Day 1: Basics for creative corporate films and image spots. Effect mechanisms from advertising psychology, tension build-up, structure, impulses, analysis of examples
- Day 2: Conception / ideas on specific own topics
Now shoot your own sequences and bring the prepared material to the third day of the seminar.
During an evening webinar, you will exchange ideas with other participants and the trainer.
- Day 3: Bootcamp Premiere Pro Basic for corporate films, specially tailored to the needs of the participants (working with your own material)
- Day 4: Bootcamp Premiere Pro Advanced for corporate films (Adobe Audition and After Effects if required), specially tailored to the needs of the participants (working with their own material)
- Day 5: Implementation of the spots using the material brought along, hands-on, tips and tricks
- Day 6: Implementation and finalization of the corporate films/image spots, presentation
Consists of the following modules
- Basics for creative corporate films
- Conception of an own image spot
- Exchange and reflection
- Premiere Pro Basic for corporate films
- Premiere Pro Advanced for corporate films
- Realization of the spots
- Implementation, finalization and presentation of the spots
Accompanying material
- Detailed handout
- Abstract of the most important points
- Checklist for successful trailers
- Certificate of participation
Target groups
- Creative people (career changers, ambitious amateurs, amateur filmmakers, students, etc.) who would like to take over the realization of their projects themselves in the future and offer services from a single source.
- Media professionals (product managers, editors, camera operators, editors, video journalists, etc.) who would like to develop their conceptual skills and focus on the area of corporate films/image films.
- Advertising agencies that would like to offer their customers the conception and production of moving image content, such as corporate films, image films or advertising trailers, as a service and implement them in-house.
Prerequisites
- You should have experience in working with camera, lighting and sound equipment and have some experience in editing.
CONTACT
REFERENCES (EXCERPT)
Wolfgang A. Hess Media Innovations
Nördliche Münchner Straße 2A
82031 Grünwald
+49 (0)89 998 07 998
mail@wolfganghess.de