OUR OFFER
Content consulting for trailers, campaigns & social media
Strategically planned. Emotionally staged. Effectively implemented.
Today, trailers, image films and social content are more than just accompanying content – they are key instruments for brand perception, reach and emotionalization.
However, real impact is not created by chance, but follows clear principles.
Since 1999, we have been analyzing and designing audiovisual content for TV, campaigns and digital platforms – with the aim of creating maximum impact with minimum running time.
Our research on over a thousand trailers for German and international broadcasters has produced our own impact model – a system of dramaturgical precision, emotional activation and visual clarity.
Today, this knowledge flows into our content strategies –
for on-air promotion, image campaigns, trailers and social content that is seen, felt and remembered.
And that’s exactly what you should benefit from.
Innovation coaching for image spots, trailers & social media campaigns
If content doesn’t work – it’s time for an upgrade.
Are your commercials performing below expectations?
Image or program campaigns fall short of their goals?
Would you like to take the style, story and structure of your content to a new level?
Then rely on our specialized coaching for content effectiveness – well-founded, creative, practical.
Our 3-stage model:
1. analysis
We analyze your trailers, campaigns or social clips for content stringency, story structure, tonality and visual clarity.
2. innovation
Together with your team, we develop creative levers and new, brand-appropriate approaches – for more visibility, more emotionality, more impact.
3. mentoring
We accompany the campaign creation process – as a sparring partner, source of inspiration and quality assurance throughout all project phases.
The goal:
Content that not only broadcasts, but is also received.
With strategy, emotionality and media-appropriate excellence.
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