• Trailer coaching - perceiving images in a new way

    We reveal our expert knowledge for successful trailer campaigns.


On-air promotion is the most important marketing tool for television stations financed by advertising. It is therefore of fundamental importance to observe the design rules of a trailer and to implement them correctly.

We have been studying the mechanisms and effects of program promotion for more than 15 years. From conception to broadcast, we have analyzed thousands of trailers from German and international TV stations. Based on our research work, we were able to derive our own operating principle for trailers.

We want you to benefit from this too!

Are you dissatisfied with the performance of your trailers?

Program and image campaigns are not achieving the desired results?

Would you like to optimize the way your trailers are made?

Then we can support you with our innovation coaching – specialized in the area of program promotion.

Our concept:

1. analysis
2. innovation
3. mentoring

We analyze the content of your trailers and work with your team to develop effective approaches for sustainably successful trailer campaigns and support the campaign creation process.


Are you interested?

Get in touch with us or request our callback!

+49 (0)89 998 07 998


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Wolfgang A. Hess Media Innovations

Nördliche Münchner Straße 2A
82031 Grünwald
+49 (0)89 998 07 998

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