SOCIAL STORYTELLING
Storytelling is an indispensable tool in digital marketing and content strategy. But how can stories be effectively created for social media? This two-day course provides a practical insight into how social storytelling works, which platforms and formats are suitable and how interactive and multimedia storytelling strategies can be developed.
You will achieve these learning objectives:
- Understand the basics of social storytelling and use them in a targeted manner.
- Design stories for various digital platforms (Instagram, TikTok, Facebook, Twitter, YouTube) to suit the target group.
- Create multimedia content and strategically optimize it for social media.
- Spreading stories sustainably with interactive formats and user engagement.
- Measure and improve the impact of your social storytelling strategy through monitoring and analytics.
The most important key data at a glance:
- Level: beginners and advanced
- Duration: 2 days
- Appointments: By arrangement
- Location: Live webinar or classroom training in the D/A/CH region
- Your trainer: Wolfgang A. Hess
COURSE FACTS
Contents
Structure of the two-day course
Day 1: Basics and strategies of social storytelling
Introduction: Why is storytelling indispensable in social media?
➡ The importance of social storytelling for brands, companies and personal profiles
➡ What makes a good story? (Facts, emotions, images, interaction)
Storytelling frameworks for digital media
➡ Why the classic hero’s journey often doesn’t work – alternative models
➡ The “story anatomy” for social media: Short, visual, interactive
➡ Successful examples from practice
Platforms and formats: Which story works where?
➡ Differences between TikTok, Instagram, Facebook, Twitter & Co.
➡ Live storytelling, micro-stories and multichannel strategies
➡ Best practices for each platform
Interactive and multimedia storytelling elements
➡ Design stories more effectively with images, videos and audio
➡ User participation & community building with social storytelling
➡ Gamification & user-generated content
Day 2: Practical workshops & strategy development
Mobile storytelling: producing creative content with your smartphone
➡ Tools & apps for video, image editing and interactive content
➡ Practical exercise: creating your own social story
Story development: from the idea to the story campaign
➡ Developing a social story with the “all-in-one strategy”
➡ Using cross-platform methods effectively
➡ Group work: designing a campaign
Optimizing social storytelling: Success factors and monitoring
➡ Important KPIs for social storytelling
➡ Tools for monitoring & measuring success
➡ Strategies for optimizing story campaigns
Final project & feedback
➡ Presentation of the story campaigns from the group work
➡ Discussion & feedback round
➡ Q&A: Your individual questions about social storytelling
Methods & formats
✔️ Impulses & theoretical parts with practical examples
✔️ Hands-on exercises & group work for direct application
✔️ Live analysis of social media stories
✔️ Individual feedback & Q&A sessions
This course combines theoretical knowledge with interactive workshops so that participants acquire directly applicable skills.
Accompanying material
- Detailed handout
- Checklists with the most important points
- Certificate of participation
Target groups
- Marketing and communication professionals who want to use social media more strategically.
- Content creators and social media managers who want to learn innovative storytelling techniques.
- Entrepreneurs and self-employed people who want to strengthen their brand through authentic stories.
- Journalists and media professionals who want to use digital storytelling formats for various platforms.
Prerequisites
- You should have experience in working with camera, lighting and sound equipment and have some experience in editing.
CONTACT
REFERENCES (EXCERPT)
Wolfgang A. Hess Media Innovations
Nördliche Münchner Straße 2A
82031 Grünwald
+49 (0)89 998 07 998
mail@wolfganghess.de