• Smart Production

    The one-minute video with Premiere Rush for your social media channel


You will achieve these learning objectives:

Smart content production with mobile devices – the OneMinute Video with Premiere Rush for your social media channel

Filming with a smartphone is a matter of course today.

Problem: Unfortunately, many videos don’t look good and are therefore quickly forgotten.

You don’t have to be a video pro to make good videos.

Therefore, in this workshop we will go through the complete creative and technical process and see how to make cell phone videos better and create an appealing 1-minute clip from them.

Why is storytelling important?

What do you have to consider when filming and editing?

The most important key data at a glance:

  • Level: Beginner
  • Duration: 1-2 days
  • Appointments: By arrangement
  • Location: D/A/CH area
  • Your trainer: Wolfgang A. Hess


  1. Why is moving image communication important?
  2. The criteria for good videos
  3. Storytelling: from the idea to the concept
  4. Structure: AIDA principle of good videos
  5. The production of good videos
  6. The equipment for Smart Production with Hands On
  7. The camera app with hands on
  8. Editing videos with Hands On

And of course some best practices!

B. Practical part

Conception and editing of a social media clip according to the storytelling principle in different groups.

This gives participants a practical insight and at the same time provides them with knowledge on how to use the technology.

Work steps:

  1. Briefing
  2. Concept
  3. Turn
  4. Music selection
  5. Rough & fine cut
  6. Practical application of the learned design tools for social media clips
  7. Image post-processing with effects, typo animations
  8. Sound post-processing
  9. Packshot design
  10. Text creation
  11. Dubbing and sound mixing
  12. Presentation of the clips produced / discussion & analysis
  • Briefing
  • Detailed handout
  • Certificate of participation
  • Feedback forms for evaluation
  • Marketing employees
  • Social media editors
  • VJs
  • Editors
  • Advanced knowledge of MediaComposer, Final Cut or Premiere Pro
  • Basic knowledge of effects editing with Photoshop and After Effects
  • Knowledge of image and sound post-processing


Are you interested?

Get in touch with us or request our callback!

+49 (0)89 998 07 998


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Wolfgang A. Hess Media Innovations

Nördliche Münchner Straße 2A
82031 Grünwald
+49 (0)89 998 07 998

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