SMART PRODUCTION
You will achieve these learning objectives: Smart content production with mobile devices – the one-minute video with for your social media channel Filming with your smartphone is a matter of course today. Problem: Unfortunately, many videos don’t look good and are therefore quickly forgotten. You don’t have to be a video pro to make good videos. Therefore, in this workshop we will go through the complete creative and technical process and see how to make cell phone videos better and create an appealing 1-minute clip from them. Why is storytelling important? What do you have to consider when filming and editing?
The most important key data at a glance:
- Level: Beginner
- Duration: 1-3 days
- Appointments: By arrangement
- Location: Face-to-face seminar in the D/A/CH region, live webinar
- Your trainer: Wolfgang A. Hess
COURSE FACTS
Contents
- Why is moving image communication important?
- The advantages of smart production
- The criteria for good videos
- Complete briefing
- Storytelling: from the idea to the concept
- Structure: AIDA principle of good videos
- Five-shot structure in storytelling
- 10 rules of image composition during production
- Interesting interview resolutions
- The production of good videos
- Technical standards
- Filming planning and preparation
- The best camera apps
- Camera app settings
- Rules of lighting
- Rules for sound recording
- The best gimbal moves
- The best equipment for high-quality videos
- Editing apps for post-production
- Cutting procedure
- The different types of installation
- Cutting frequency
- Design elements in the section
And of course lots of best practices!B. Practical part Conception and editing of a social media clip according to the storytelling principle in different groups. This gives participants a practical insight and at the same time provides them with knowledge on how to use the technology. Work steps:
- Briefing
- Concept
- Turn
- Music selection
- Rough & fine cut
- Practical application of the learned design tools for social media clips
- Image post-processing with effects, typo animations
- Sound post-processing
- Packshot design
- Text creation
- Dubbing and sound mixing
- Presentation of the clips produced / discussion & analysis
Accompanying material
- Briefing
- Detailed handout
- Certificate of participation
- Feedback forms for evaluation
Target groups
- Marketing employees
- Social media editors
- VJs
- Editors
Prerequisites
- Basic knowledge of image and sound post-processing
- Basic knowledge of an editing program
- Basic knowledge of effect processing
CONTACT
REFERENCES (EXCERPT)
Wolfgang A. Hess Media Innovations
Nördliche Münchner Straße 2A 82031 Grünwald +49 (0)89 998 07 998 mail@wolfganghess.de