MIDJOURNEY MASTERCLASS
Impressive images at the touch of a button? With Midjourney, artificial intelligence becomes a creative tool! In this hands-on training course, you will learn how to use Midjourney to generate high-quality, individual images, implement your creative ideas and exploit the full potential of AI – whether for social media, marketing, design or personal projects.
🔹 Midjourney basics – first steps, installation & important settings
🔹 Prompting techniques – better results through targeted commands
🔹 Controlling styles & variations – influencing colors, composition & level of detail
🔹 Upscaling & image editing – optimize & reuse AI-generated images
🔹 Practical use cases – from social media content to concept art
🔹 Workflows & best practices – work efficiently and get the best out of Midjourney
This is what you will learn in this course:
✔ Use Midjourney safely & creatively – for impressive visual results
✔ The right prompting strategy – better control over AI output
✔ Develop individual image styles – customize Midjourney for your branding or projects
✔ Integration into your workflows – for design, marketing, social media & more
✔ Direct practice & support – ask questions and get individual tips
🔹 Hands-on & interactive: You will work directly with Midjourney, try out different techniques and receive valuable practical tips for your own projects.
The most important key data at a glance:
- Level: beginner or advanced
- Duration: 2-4 hours
- Course language: German / English
- Location: Face-to-face seminar in the D/A/CH region or live webinar
- Formats: Company training, open training, individual training, teaching assignment
- Your trainer: AI expert from the trainer team of Wolfgang A. Heß Media Innovations
COURSE FACTS
Contents
Module 1: Introduction to Midjourney & AI-supported image generation
🔹 What is Midjourney – overview of AI image generation
🔹 Areas of application – where and how Midjourney can be used effectively
🔹 Setup & access – using Midjourney via Discord
Module 2: Basics of image generation
🔹 Prompting 101 – how to give the AI clear instructions
🔹 Structure of a prompt – understanding keywords, styles and parameters
🔹 First own image generation – from simple to complex motifs
Module 3: Refinement & style control
🔹 Influence style – realistic, artistic, minimalist, futuristic etc.
🔹 Parameters & commands – resolution, aspect ratio, detail levels & variations
🔹 Enhance images – variations & upscaling for high-resolution results
Module 4: Advanced techniques & AI optimization
🔹 Working with reference images – incorporating your own images into the generation process
🔹 Prompt optimization – targeted experimentation for better results
🔹 Combining styles & genres – discover new creative approaches
Module 5: Integration & Workflows
🔹 Integrating Midjourney into your own workflow – for social media, design, branding & marketing
🔹 Further processing AI images – post-processing with Photoshop & Co.
🔹 Best practices & efficiency tips – achieving faster and better results
Module 6: Practical phase & individual questions
🔹 Hands-on: Creating your own images with Midjourney
🔹 Feedback & optimization – fine-tuning the prompts
🔹 Q&A session for specific use cases
🎨 Harness the power of AI for your creativity – get started now!
Accompanying material
- Exercises during the workshop
- Detailed handout
- Certificate of participation
- Feedback forms for evaluation
Target groups
🎨 Designers & creatives – would you like to use AI as a creative tool for graphic design, concept art or illustration?
📱 Content Creator & Social Media Manager – do you need impressive visuals for Instagram, YouTube, LinkedIn & Co. quickly?
📈 Marketing & advertising professionals – whether campaign images, advertising banners or product visualizations – Midjourney saves time and brings fresh ideas.
📰 Journalists & bloggers – AI-generated images for articles, thumbnails or infographics? Midjourney delivers high-quality visuals in seconds.
📚 Authors & Publishers – Cover designs, book illustrations or atmospheric promo images – Midjourney offers unlimited creative possibilities.
🎭 Artists & illustrators – use AI as a source of inspiration or for experimental art projects.
🎮 Game Designers & Concept Artists – create quick mood boards, character designs or environment studies with Midjourney.
🏢 Corporate communications & branding experts – professional imagery for presentations, websites & internal media.
🚀 Freelancers & self-employed – expand your offering by using AI-generated images for client projects.
🎓 Curious & tech enthusiasts – you just want to learn how AI-based image generation works? Welcome to the course!
🎨 Creativity meets artificial intelligence – discover new possibilities with Midjourney!
Prerequisites
Previous experience & prerequisites for the Midjourney course
This course is aimed at creatives, designers, marketers and content creators who want to create stunning AI-generated images with Midjourney. To get the most out of the course, the following prior knowledge is helpful:
✅ Basic interest in image design & creativity (no drawing or design knowledge required, but a flair for visual content helps)
✅ First experience with AI tools or chatbots (e.g. Midjourney, DALL-E or ChatGPT – not mandatory, but helpful for understanding prompting)
✅ Basic computer skills (Working with Discord, uploads & exports are an advantage, but we go through everything step by step)
✅ Interest in design, illustration or photography (for better control over colors, styles & image composition)
✅ Basic knowledge of social media & content creation (if you want to use AI images for marketing, branding or social media)
💡 Never worked with Midjourney or AI image generation before? No problem! This course is also suitable for beginnersand starts with the basics – from registration to the creation of professional images.
If you are looking for a specific application for your industry (e.g. marketing, branding, concept art, social media), I will show you practical examples and workflows that you can implement directly.
CONTACT
REFERENCES (EXCERPT)
Wolfgang A. Hess Media Innovations
Nördliche Münchner Straße 2A
82031 Grünwald
+49 (0)89 998 07 998
mail@wolfganghess.de